Question Three

What kind of institution might distribute your media product and why?

Bauer Media Group would distribute my magazine as they operate in 16 countries worldwide, which means they are successful and well known would wide. They distribute magazines such as Q and Kerrang; these magazines are well known and are thriving magazines even till this moment not forgetting they are still gaining more readers. NME is one of my magazines biggest competitors and using Bauer Media Group would give my magazine an equal chance to gain more readers seeing as it’s done a good job with the magazines it produces. Using Bauer Media Group also means people Q or Kerrang would consider reading my magazine; in the best scenario my magazine would convert other magazine readers into being monthly readers of my magazine. NME is a big competitor of my magazine; using this distributor allows my magazine to offer more magazine conventional types of media products such as a radio and TV station.

Bauer Media is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

Their business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Their strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Their wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.

Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio. This means that the company is able to keep businesses going regardless of how long they have been around for. They’re able to keep businesses relevant which reflects well on my magazine as it means my magazine will carry on selling

The company’s radio business began in 1990 with the acquisition of London dance station Kiss FM (now called Kiss 100), followed by the acquisition of Liverpool's Radio City and later by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into the market-leading Magic 105.4.

Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers,MATCH!, CAR and Yours. For a full list our powerful brands.

Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.